Walner Law is licensed across 5 states with a $50M addressable market — yet Google sees a Chicago neighborhood firm. Scroll to see what that's costing.
Geo-targeted landing pages on walnerlaw.com — all in Chicago.
Each dot = 1 city covered
City × case-type LOCATION pages across all 5 service states.
2,861 cities × 17 case types
★ = office location · click any state
Conservative assumptions. Net revenue to the firm, not gross settlement value. Adjust the inputs — every number stays defensible.
Assumes PI industry benchmarks: avg signed-case revenue $15–25K net (33% of $45–75K settlements), 0.3–0.8 cases per 1,000 organic visits. Page-1 rank rate fixed at 12% of all pages (industry-conservative for new long-tail at 12 months).
4 weeks to first ranked pages. 24 weeks to full coverage of every city Walner Law legally serves.